New Day African Market

African Grocery Shopping

Complete selection of authentic African food products and ingredients. Wide variety of specialty items for traditional cooking.

• Fresh yams and root vegetables
• Traditional spices and seasonings
• Imported packaged goods

Specialty Item Sourcing

Hard-to-find African products including cultural and ceremonial items. Unique inventory not available at mainstream stores.

• Calabar chalk and pitterstone
• Traditional teas and beverages
• Cultural specialty products

Product Consultation

Expert guidance on African ingredients and their uses. Staff can help with traditional recipes and cooking methods.

• Ingredient identification and uses
• Traditional cooking advice
• Cultural product information

Community Market

Local gathering place for African diaspora community shopping needs. Personal service with cultural understanding.

• Community-focused atmosphere
• Cultural product knowledge
• Local business support

“The address on here need to be updated. The Asafo African Market is located in Dixie Highway in front of the Restoration Church of Christ International. A good store to shop at for African Food and the owner is very nice. They are the only store in Cincinnati that carry the calabar chalk or pitterstone.”

“This is a nice little market that offers many African products. Although they don't have as much as Jungle Jim's across the street from the African section it's so nice to support your local small businesses. The staff is very knowledgeable about the products that they have and will answer any questions that you have.”

“Very, very poor customer service the girl at the desk with the little blonde in her hair was very rude. She didn’t even greet me. She threw my stuff in the bag and sent me on my way. Didn’t say thank you nothing. I always come here and I’ve never seen that girl, but she doesn’t know anything about customer service..”

“Can't imagine how this shop attendant was trying to be so smart over my purchases just a matter of turning away from the register to get me some yams, she tried to double the price of one of my items. The good thing is that the spirit of God spoke to me to take a second look at my receipt, I identified the error and went back to the shop for my refund. The $25 worth of yams l got too only one was ok. What a mess.”